In 2012 Chef/Owner Jason French had a simple idea. He wanted to ride his bike from the restaurant to the farmer's market to pick up the week's haul. What happened next was a bike nerd's dream come true. And something that would truly, only happen in Portland, OR. A creative collaboration between a bike builder, a rack fabricator, a bag maker and a chef. Together these guys gathered around the table and dreamt up The Ned Ludd Market Bike. Tasked with design was local bike-making wizard Ira Ryan , now of Bread Winner Cycles. Ryan was to build a porteur-style cargo bicycle and trailer that French could ride to and from the farmer's market. Ben Leonard of Trucker Racks designed and built the racks for the bike to haul the goods. Tanner Goods signed on to design commuter bags and other bike accessories. Jacob Hinmon of Four + One documented the project and shot video for the team. Meanwhile French worked on his menu narrowing down his farmers so he could consolidate pick ups and thought about all the rad things he could do on his new bike. He notes that, "in the height of summer, there are farmers markets six days a week."It's seemingly Portlandia," French says, "but isn't everything just a little Portlandia these days? Maybe I should grow a beard."